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Growth Strategies Case Study
Case Title:
Wal-Mart's Growth Conundrum : Should its Business Model be Changed?
Publication Year : 2007
Authors: Kalyani Gohokar
Industry: Retail
Region: Global
Case Code: GRS0262P
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Wal-Mart Stores, Inc., the retailing giant is the largest corporation in the world. Wal-Mart had pursued a strategy of "Everyday low prices" which had been Wal-Mart's primary growth driver since its inception in 1962. With several players successfully selling on the 'low price' plank, Wal-Mart can no longer claim it as its USP. Wal-Mart has been witnessing a slow down in its growth rates since the mid 1990s. In 2006, Wal-Mart recorded its first quarterly profit decline in 10 years. Is Wal-Mart's business model running out of steam? Will Wal-Mart be able to resurrect its productivity and profits, and unearth its next growth pool?
Pedagogical Objectives:
- To analyse factors responsible for Wal-Mart's success
- To identify the reasons for Wal-Mart's decreasing growth
- To evaluate the possible solutions to Wal-Mart's growth conundrum.
Keywords : Retail, Wal-Mart, Every Day Low Prices, Business model, retail formats, growth crisis, Target Corp, Growth Strategies Case Study, reputation crisis
Keywords :
Wal-Mart’s Retail Innovation: Profits and Perils
Wal-Mart’s International Operations
Wal-Mart’s Increasing Popularity: Decreasing Growth
Can Wal-Mart Bounce Back?
